clothes are not going to change the world. the people who wear them will.
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a blank canvas for your own story.
basics are the foundation of our outfits; the concrete under our feet; a blank canvas to create space for thought and individuality; a simple decision in the morning and a good decision for eternity.
being clean in a dirty world isn't easy; but we are here to make an impact.
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Buy ecological clothing online in our fair fashion online shop
Buying ecological clothing is an important step in leading a more sustainable lifestyle and caring for the environment. In our fair fashion online shop we offer a wide range of clothing that has been manufactured under ecological and socially responsible conditions. We also have clothing from the new fashion sector and clothing from slow fashion brands.
Our clothing is made from eco-friendly materials such as organic cotton, recycled polyester and Tencel. These materials are manufactured without harmful chemicals and have a significantly lower impact on the environment. Our suppliers are certified and are committed to fair pay and fair working conditions for all workers involved in the supply chain. When you buy ecological clothing from our fair fashion online shop, you also support fair treatment of people in the Global South.
Why it pays to buy ecological clothing
There are many reasons why it is worth buying ecological clothing. First, you're doing your part to protect the environment by buying clothes that are made using only environmentally friendly chemicals. However, this also helps to protect your own health, since the use of harmful chemicals in the manufacture of clothing can also have health consequences for end consumers. Finally, ecological clothing is often more durable and can be worn longer, which can reduce costs when buying clothing.
New fashion and slow fashion brands are the latest trend
New fashion brands use innovation, technology and sustainability to create clothing that is both functional, stylish and environmentally friendly. Slow fashion brands, on the other hand, focus on quality, timeless design and durability. They produce clothes in small batches to avoid overproduction and waste and focus on making garments that can be worn for years. We have both trends on offer in our fair fashion online shop .
fair and sustainable fashion in bochum, dortmund and witten
Are you looking for fair, sustainable fashion? then you've come to the right place. the whole thing came about as an idea between students, in the middle of the beautiful ruhr area. we found ourselves in a little dilemma: on the one hand we are obsessed with fashion, but what we love even more is our planet. the preservation of the environment is very important to us. so we wanted to show that both can be combined. in bochum, dortmund and in witten we each have a store where you can stroll around as you please - according to the motto #supportyourlocal. and online we are happy to be there for everyone who is interested in environmentally friendly fashion.
Buy fair fashion online
environmental compatibility and fashion, and then also in an online shop? why, surely! we work as a small team of young people in the middle of the ruhr area. with your online purchase you support a small business that dreams of big! and we do everything we can to make your online sales sustainable and environmentally friendly: shipping is co2-neutral in recycled boxes. We primarily use discarded paper as packaging material. if you live near the stores, we are happy to offer click&collect. And of course we would be happy if you also help to avoid returns or to keep them to a minimum. just contact us via email or social media if you have any questions about the sizes of our pieces!
our fair fashion selection
we work particularly carefully when selecting the items we offer: all the items of clothing we offer are from fair fashion brands that represent particularly high standards in terms of environmental protection and sustainability. in dortmund, witten and online you will find, among other things, fair veja sneakers , sustainable fashion from ARMEDANGELS and casual outdoor wear from patagonia . in the meantime we even have our own label ( ettics ), under which we sell fair fashion basics at low prices.
fair fashion - what is that actually?
fair fashion, sustainable fashion, slow fashion, eco fashion - there is an almost endless flood of terms for environmentally friendly fashion. but what is that anyway? unfortunately, none of the terms are protected in any way and can be used in theory without restraint. we at ettics therefore pay particular attention to textile seals and certificates that certify environmental compatibility. we also attach great importance to the materials used, as they have a major impact on environmental compatibility. In addition, it is clear to us: without fair there is no eco and there are people behind every part produced! for us, social compatibility is an important part of the sustainability process. fair wages and good working conditions for all people involved in the products we offer are a must!