we love fashion. and that's why ettics only has clothing that inspires us. because it is beautiful, high-quality and fair. fair to those who make them and fair to the planet we share. For us, fairness is not a bonus, but a matter of course. our standards are high and our selection is careful. every piece of clothing has its place.

our idea is alive because we work together to make it happen. very different people come together in our family team – just like in our stores. we are convinced of the value of this diversity and show zero tolerance for discrimination such as racism, sexism, homophobia and transphobia.

save the world with sustainable fashion? unfortunately it's not quite that simple. we know that too. nevertheless, we firmly believe that we can make a contribution to a more livable world. by showing that there is another way. namely: clothing without a guilty conscience.

with our stores in bochum, dortmund and witten we bring fair fashion to the inner cities. such places are valuable because they are not just shops, but meeting points. we are curious about what is happening in our neighborhood and get involved locally: with clothing swap parties, talk and film evenings or fundraisers — for example together with the midnight mission, the inn or the local youth welfare office.

it all started with an apprenticeship at a large textile retail chain. more precisely with the feeling that something is not quite right. of course, fashion thrives on cycles, but it also has to work without excessive speed, mountains of rubbish and oppressive working conditions. or? the first ettics store in witten started with this idea in 2019.