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we are ettics

we love fashion. and that's why ettics only has clothing that inspires us. because it is beautiful, high-quality and fair. fair to those who make them and fair to the planet we share. For us, fairness is not a bonus, but a matter of course. our standards are high and our selection is careful. every piece of clothing has its place.

we want to change something

save the world with sustainable fashion? unfortunately it's not quite that simple. we know that too. nevertheless, we firmly believe that we can make a contribution to a more livable world. by showing that there is another way. namely: clothing without a guilty conscience.

we are many

our idea is alive because we work together to make it happen. very different people come together in our family team – just like in our stores. we are convinced of the value of this diversity and show zero tolerance for discrimination such as racism, sexism, homophobia and transphobia.

we are here

with our stores in bochum, dortmund and witten we bring fair fashion to the inner cities. such places are valuable because they are not just shops, but meeting points. we are curious about what is happening in our neighborhood and get involved locally: with clothing swap parties, talk and film evenings or fundraisers — for example together with the midnight mission, the inn or the local youth welfare office.

where we come from

it all started with an apprenticeship at a large textile retail chain. more precisely with the feeling that something is not quite right. of course, fashion thrives on cycles, but it also has to work without excessive speed, mountains of rubbish and oppressive working conditions. or? the first ettics store in witten started with this idea in 2019.

wir haben eine geschichte

an fair fashion ging für uns kein weg vorbei. ettics-gründer lucas hat in herdecke ein duales studium im textilen einzelhandel abgeschlossen und schon während der ausbildung kam die ernüchterung – das sollte es jetzt gewesen sein? nein. das fühlte sich alles total falsch an: durch modezyklen hetzen, bergeweise müll und unterirdische arbeitsbedingungen für viele menschen, die am produktionsprozess beteiligt sind. wer darüber nachdenkt, verliert schnell die freude an mode, das kennst du wahrscheinlich auch. also krempelte lucas die ärmel hoch und machte sich auf den weg, etwas zu verändern. ok, so einfach war das nicht – es musste vieles geplant, entschieden und gewagt werden. aber seine überzeugung hat ihn angetrieben, denn wer einmal on fire ist, der ist nicht mehr aufzuhalten. so entstand 2019 der erste ettics-store in witten. mittlerweile haben wir unsere eigene marke ettics studio auf den weg gebracht, denn wir wollen mehr tun, mehr verantwortung übernehmen, uns weiterentwickeln. unsere kleidung wird proudly produced in bangladesh – für uns zählt dabei vor allem die überzeugung, nicht das zertifikat.

> zur geschichte von ettics

buy sustainable clothing and sustainable streetwear from different collections

Sustainable clothing and sustainable fashion are growing trends in the fashion industry that focus on consumer social and environmental responsibility. sustainable clothing is produced taking into account the environmental impact, working conditions and the value chain in the fashion industry. sustainable fashion labels pay attention to a sustainable production process , choose environmentally friendly materials and promote transparency and fairness in the supply chain.

Sustainable fashion is now offered by numerous designers and fashion labels in special collections. you can buy sustainable clothing for everyday use as well as for work. in our online shop for sustainable fashion you can easily order sustainable clothing and sustainable streetwear from certified manufacturers and designers online.

sustainable streetwear is a current trend in the fashion industry

sustainable streetwear is an emerging trend in the fashion industry that creates a link between urban street style and sustainability. this trend is particularly popular with teenagers and young adults. it is a sign that the fashion industry is responding to change and aiming for a more sustainable future. we also offer sustainable streetwear from current collections in our online shop. Browse through our selection of sustainable clothing and have the latest trends delivered directly to your home.

Buying sustainable clothing is quick and safe in our online shop

In our online shop you can buy fashion sustainably and safely online. It can be difficult to verify manufacturer certifications in wholesale stores or supermarkets. You can view and check all product information and certifications directly in our online shop.